We are very excited to finally release our movie online! We hope you enjoy it, and are eager to know what you think. Drop us a line with your comments at ola@designthenewbusiness.com.
As mentioned previously, this is the beginning of the workshop phase of our project. For information please visit this page.
Here you can find the movie with English, Spanish and Portuguese subtitles:
Let’s be honest, there’s more than shiny happy people: criticism on the movie has been fierce, but also truthful and constructive. Here are some of the comments we received from people around the globe, that we learned the most from:
We are very proud to announce that on March 6th, our documentary Design the New Business will be released online for everyone to enjoy. After screening our movie for a few months, and making the official selection for esteemed festivals such as the Design Indaba Filmfest, it is now time to let it go and to open up!
In the spring of 2011, the idea for the movie was born. Through my teaching, writing and consultancy practices, I got more and more interested in how new design approaches are helping large organizations deal with complex issues. I saw product-driven companies work to make the transition to a more service-dominant logic. I saw technology-centered companies aspiring to become more human-centered, with technology as enabler. And I saw large companies struggle with the agility and entrepreneurial spirit that is required for relevant innovation.
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The screening took place at the woodcraft workshop of ITESM in Puebla, Mexico. We thought that making this event in the workshop would have a closer impact than in a conventional auditorium. There was a big expectation for the documentary, many of the assistants had been watching the trailer for weeks and were enthusiastic for our mini premier.
The only requirement for the assistance was to bring popcorn and a coach, chair, carpet, or anything they found comfortable to sit on. They took this instruction seriously and there were all kinds of sits, even mattresses. This all made a casual and comfortable place to meet and watch the documentary. (more…)
Here are some photos and reactions from the screening that CEDIM kindly hosted in their facilities in Monterrey, México.
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Having a background in Business and International Relations, and working in International Logistics, but a passionate for Design, as a current student of the CEDIM’s Master in Business Innovation, this movie reflects the current business environment where the old way of doing things in a cold manner is not longer the best way to run a Company, nowadays every company no matter if it is small or big should apply and follow the rules of Design Thinking and Innovation to Business, and every business person (more…)
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