I am Erik Roscam Abbing and I’m the initiator of this project. I am passionate about everything related to design, innovation and branding, especially where it touches the strategic heart of businesses. And yes, that is a broad field of interest.
I love to help companies discover who they really are and who their customers are, and to help them turn vision into value. I firmly believe that design thinking is crucial in doing this.
I used to be a pretty good snowboarder, but I have now focused my energies on lawn-mowing.
Oh yes, my two kids are great design thinkers.
Follow @roscamabbing for more