As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Erik van Bergen

United States of America

I’m Erik van Bergen; an American who decided to leave my professional life as an industrial designer for an international journey to find new meanings.
I had experienced the era where designers sought to fill shelves,without consideration for the big picture. Those were the dark times of SKU’s over clues; of filling landfills instead of finding deep user insights. We always knew this way of design was unsustainable for the environment. I’m happy that we now recognize it is no longer sustainable for business either.

Innovation starts with new ways of thinking, and I want to help drive the conversation.



Powered by Facebook Comments