As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Documenting the short documentary

We’re designers but we decided to take on the challenges of making a documentary. As designers we are a bit like a ‘jack of all trades’…we know a bit of everything, but aren’t experts in any one. Some might think this is a weakness; in reality the breadth of our knowledge means we don’t ‘have the blinders on’ when tackling a challenge. The opportunity to innovate and make a difference is far greater.

In a design project we take on challenges, using our creative minds to find new ways of doing things. We learn in the process while adding fresh perspective to the approach. A similar thing is happening with this documentary. We took on the challenge of making a movie, developed an approach and are resolving the fuzzy problems. Professional presentation is important to us as designers, but so is doing something unique to stimulate thinking and motivate action.

Hopefully we inspire you with some behind the scenes insights into what it is like to make a documentary. Our challenge has been to learn the process and to create a worthy, professional film in just a couple of months. Yet we decided that the power of video was worth the effort if we wanted to share our findings and stimulate conversation. Come along for the ride and learn a few things in the process. Perhaps we will motivate you to contribute to the design conversation with your own video.



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