As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Designers with a vision

“So let’s just make a movie.” Such a simple sentence.

We’re designers, not filmmakers. What could be so difficult? Well of course we knew there is much for us to learn, but that is part of what motivates us. Designers aren’t about being handed a set of instructions and following them step by step. We analyze, we question, we learn and we create.

The gauntlet had been thrown down by Erik Roscam Abbing and Zilver Innovation: spend a couple of months to make a documentary about how design thinking is shaping business. The creative juices began to flow with excitement about the possibilities. But six enthusiastic designers! Makes for more than a few opinions…

But we had a goal…a vision to do something great. We gathered around in a circle, locked arms and made a plan…

Luckily we have a very supportive organization backing us up. Zilver initiated the project and is willing to provide us with support and project guidance. We can supply the energy, but without a bit of direction and a budget, our vision ends at a group hug.



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