As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Planning the interviews

Lucky for us, Erik and Zilver had a plethora of contacts who could contribute to our project. This meant we didn’t have to undertake the long and frustrating effort of trying to find potential contributors, hunting for names and begging for phone numbers. Erik discussed the project with his connections and quickly many signed up to be involved. It was up to us to make the arrangements to hold interviews onsite.

In preparation, we made interview guides….a recommended effort to help maximize the quality of the interviews themselves. We used preliminary versions of the guides to help mentally prepare our interviewees so they would have a sense of what topics we would address. Crafting the guides proved to be a bigger effort than we anticipated, and we will discuss this in a future blog post…

Also in preparation, we conducted some dry runs with the equipment, which were important for us to ensure we would frame the shots appropriately. We only have one shot with each interview, so it is important to collect the content we need in a way that works with our vision for the presentation. Dry runs also allowed us to test our ability to edit video and upload to our site.