The screening took place at the woodcraft workshop of ITESM in Puebla, Mexico. We thought that making this event in the workshop would have a closer impact than in a conventional auditorium. There was a big expectation for the documentary, many of the assistants had been watching the trailer for weeks and were enthusiastic for our mini premier.
The only requirement for the assistance was to bring popcorn and a coach, chair, carpet, or anything they found comfortable to sit on. They took this instruction seriously and there were all kinds of sits, even mattresses. This all made a casual and comfortable place to meet and watch the documentary.
The attendance was mostly students of industrial design and engineering, teachers, arquitects and design professionals. During the film we were curious of how it took the attention of everyone in the shop and we were anxious to know their opinions.
At the end of the film we asked them: What was their impression of the documentary? Or what would they take from it? There were many interesting and illustrative comments, especially from the students, some of them were amazed and others not that much.
- “I’m confused. Is design about business or innovation?”
- “Now I get what they have been explaining me for the last month.”
- “What can be created by design thinking is more holistic and strategic than I thought it was”
- “The vision of a designer is an integrative tool in the process of creating”
- “I feel different as a designer and I like this new perspective of the work I’m doing”
We are very pleased with the impact that this documentary has created and we feel that it has left an interesting momentum of creating from a more holistic and integrative point of view.