As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Scandinavian Design Group

Design the New Business was screened the last 18 of November in the Scandinavian Design Group… Here are some comments and reactions that attendants had:

“Great stuff, it’s brilliant to highlight the importance of Designers collaborating with Business People and vice versa. Collaboration and disrupting the traditional market is today key to success”

“I think this movie is more relevant to consultants/business people than designers, because much of this is old news to us”.

” I´m a generalist and the film gave me some introductory insight into design thinking. Some of the interviewees had good expressions, like the Volkswagen guy talking about the “freedom of research”. But I only heard introduction and wanted to see more examples of how this can work and what the end product can be, and how it is better than what else is being done.”

“There was a good variety of interviews but the segments seemed to get shorter and I wanted to hear more from the Philips case and the Engine guys.”

“I´ve never seen so many post-it notes in one film!”

“More examples less imagery fill”

“You can’t stress enough the importance of designers in the research phase of a strategic process – a good reminder.”

“Good interviews, engaging people”


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