As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

What makes a Good Business?

The Good Magazine has recently launched “The Good Co. Project“, which aims to uncover “What makes a Good Business”. As you can imagine this is a topic that is close to our heart here at the Design the New Business office, so how does a good business looks like for us?

Humoristic, positive, intelligent, playful and sexy are some of the concepts that pop out.

We are looking forward for the final outcome of the Good Co. Project by the end of the month. It will be interesting to see if there are some underlying concepts between the companies we will interview and the outcome of this Good initiative.

For now, you can check this short inspirational movie:

How about you? What makes a good business for you?




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