As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

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Aalto Design Factory (first screening)

Aalto Design Factory (first screening)

On December 19th, 2011 the movie “Design the new Business” was presented for first time in Finland. The location was Aalto Design Factory; a passion-based co-creation platform bringing together students, entrepreneurs and researchers around the topics of design and innovation. About twenty-five persons attended the screening, among which there was Aalto staff members, students and […]


Aalto Design Factory Screening (second screening)

Aalto Design Factory Screening (second screening)

Monday 30.1.2012 at 14:15 for Interdisciplinary Product Development course students. Students feedback and comments are summarized professor Kalevi Ekman, Aalto University, Finland.


Ade Mabogunje – VentureStudio – Ahmedabad, India

Ade Mabogunje - VentureStudio – Ahmedabad, India

The documentary explores the relationship between business practices and design practices through the lens of the emerging idea of design thinking. Based on interviews with corporate workers, self employed consultants, and university professors, the documentary illustrates the very diverse definitions of design thinking while at the same time exploring it’s potential contribution to business practices. […]


Sonal Malhotra- VentureStudio – Ahmedabad, India

Sonal Malhotra- VentureStudio – Ahmedabad, India

By Sonal Malhotra In India, the cultural upbringing focuses on superiority of one professional field over the other. Usually a technical field such as science, commerce and engineering is considered to be a measure of intellectual superiority as compared to a ‘non-technical’ field like art, literature or history. This whole basic divide between the humanities […]


Behind the Scenes

Behind the Scenes

So the movie has been premiered and shown around the world and there are a lot of screenings yet to come. We are soon going to release it fully online, but before that we want to share with you this short clip that shows you a bit how we worked on this movie. Enjoy!


Turtlenecks in the Tropics; Embracing local needs through design thinking

Turtlenecks in the Tropics; Embracing local needs through design thinking

Post by Florine Beukers published originally on the Fronteer Strategy blog Design is changing the way we see and do business, or at least this is what the documentary ‘Design the New Business’ led me to believe. The screening of the movie was the world’s second, right here at the Singapore’sDesign Film Festival (presented by Anonymous). It showed […]


Scandinavian Design Group

Scandinavian Design Group

Design the New Business was screened the last 18 of November in the Scandinavian Design Group… Here are some comments and reactions that attendants had: “Great stuff, it’s brilliant to highlight the importance of Designers collaborating with Business People and vice versa. Collaboration and disrupting the traditional market is today key to success” “I think […]


Expert exchange: Fjord – John Oswald

Expert exchange: Fjord - John Oswald

John Oswald is Fjord‘s Business Design Lead in London. He helps prove the business value of great design, either through business cases, clear and concise stakeholder communications, or KPI models. His clients at Fjord have included ITV, Vodafone, RIM, Nokia, Orange and Barclays, as well as startups. We invited him to participate on our expert exchange, […]


Thoughts after the Singapore screening

Thoughts after the Singapore screening

Saw the movie last week during the Singapore Design Film Fest. People say Industrial or product designers are half artist half engineer, but after I watched the film I realize that we are more like 1/3 artist since we beautify objects and making things look more interesting, 1/3 engineer because we make things work, innovate […]


The new breed of business designers

The new breed of business designers

Sergejs Groskovs Mads Clausen Institute for Product Innovation University of Southern Denmark Mads Clausen Institute for Product Innovation at the University of Southern Denmark in Sønderborg teaches IT Product Design and Innovation & Business master programmes. As part of their 2011 autumn semester studies, the mixed student teams were challenged to design and build what […]