As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Featuring: Alexander Osterwalder

Alex Osterwalder, dubbed ‘Dr. Business Model’, is the co-author of the innovative book “Business Model Generation”. He is an inspirational figure, challenging conventions and inviting others to share his vision.

We visited Alex in his native Switzerland to talk about his view on the business world today and what the future might hold. Alex was a wonderful host, sharing with us his wealth of knowledge on businesses as well as the story of how his book came to be. The interview was fascinating, fun and a true eye-opener.

More about Alexander:

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world. Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley, IESE and IMD.  The Business Model Foundry, his current start-up, is building strategic tools for innovators. The Business Model Toolbox for iPad is the Foundry’s first application. Alexander holds a PhD from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history.


Photo credits:
TEDx Botkyrka – Ola Hedin
DTNB team



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