As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Featuring: Océ – Willem Boijens & Guido Stompff

Océ is one of the leading providers of document management and printing for professionals. The Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the Fortune Global 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in over 100 countries and employs more than 20,000 people worldwide. Total revenues in financial 2010 amounted to approximately €2.7 billion. Océ is listed on Euronext in Amsterdam.

We were lucky enough to interview Willem Boijens, head of the R&D department together with Guido Stompff, senior product designer and researcher of Canon-Océ Technologies. Our interview was a lot of laughs, but also delivered a lot of insights, on the importance of collaboration to create the best results. We also discussed how business and design approaches co-exist within Oce’s structure, and their outlook to the future of printing.

Find more about our interviewees below.

Willem Boijens

Willem has built an international career in marketing and innovation with over 20 years of experience in consulting and client-side, in for profit and not-for-profit worlds, on both local and global levels. His work has spanned a variety of business functions – business development, brand, product, service and technology – and touched upon many industries – telecom, consumer electronics, FMCG, media and entertainment, financial services, automotive, and sustainable energy.
Willem is currently Head of R&D at Canon-Océ Technologies where he is leading the development of their future service portfolio.
He has previously been leading the european business development, client strategy and sales for the Amsterdam studio of the San Francisco based pioneering consultancy firm, Adaptive Path.
Prior to joining Adaptive Path, he spent ten years immersed in the mobile industry, working for Vodafone. He has been accountable for the concept development for Vodafone’s mobile 2.0 efforts, the user experience of many products and services for Vodafone’s 3G launch, Vodafone’s multichannel eServices and digital brand.
Before the world of mobile came calling, he worked in sustainable energy during the nineties. Developing knowledge exchange programs for organizations like the International Energy Agency.
He frequently speaks at international conferences and owns several patents.
Willem is a IMD alumni for his executive development in innovation, marketing and finance and holds a BA degree.

Guido Stompff

Guido Stompff is a senior designer inside Océ, embedded in a large and innovative R&D environment. Guido has wide ranging interests, what resulted in many roles and occupations. He was the conservator of a large modern art collection for 7 years; lectures at several universities and EURIB and NIBAA; co-chaired the 2008 Design Management Institute conference in Milan; wrote a range of articles on brand and organizational culture; and designed a number of award winning products for Océ. In between Guido became interested into design thinking, a notion as much hyped as it is disputed. This sparked a PhD study, on what designers contribute to teams and organizations. He framed on what designers do rather than how designers think; and the impact of this activities on team and organizations. A large empirical study was conducted (>2 years) and he is now finalizing his thesis, which is named ‘design to make sense’.


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