As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Featuring: Philips – Ton Borsboom

There is a growing trend of global organisations shifting focus, from product-oriented to service-oriented.
These organisations are driven forward by the needs of  their users. Philips is one of the global companies involved in this paradigm shift. With “sense and simplicity” as its core philosophy, Philips emphasizes the power of its services and products to influence the ecosystem of the consumer in a simple and beneficial way.

We met Ton Borsboom, Senior Director for New Business Europe, at the Philips Design facility located in the famous “De Witte Dame” at Eindhoven in The Netherlands. Ton is passionate about human-centred design and its importance for the success of businesses in the future. He believes in taking a dive into the contexts, needs and aspirations of people to develop product-service ecosystems. He talked to us about how design offers businesses different opportunities and ways to innovate and secure a sustainable and profitable future.

More about Ton Borsboom

Ton Borsboom is Senior Director for New Business at Philips Design. He manages external client relationships with companies that use Philips Design’s capabilities to support their research-, brand-, product creation- or innovation related activities. Amongst the many clients Ton has been working with are leading global companies in hospitality, healthcare, automotive, FMCG and other sectors.

Ton has been involved in design-related activities for 22 years. With a degree in product design from the Design Academy in Eindhoven, The Netherlands, he began his career as an automotive designer at Fitch in The Netherlands in 1988. Four years later he moved to General Electric Plastics as a design manager and in 1998 he relocated to the United States where he led the GE design and innovation team, responsible for developing new applications of plastics. During this time he was involved in several large innovation programs in building & construction, IT and automotive.

In 1997 Ton set up a joint consulting venture between GE Plastics and Fitch, from which he collaborated with many international and Asian clients. In 2005 he returned to Europe, where he joined Philips Design.

Projects in which Ton has been involved have been recognized with key international design awards. He lectures at various design conferences across the world, covering a broad range of design- and breakthrough innovations.



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