As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative


Watch Design the New Business

Almost one year since our first screening: 54.7K views in vimeo + many more views in workshops and cinemas… Design the New Business is and continues to be a success. Thanks to all of you for your support.

Haven’t seen our documentary yet? Scroll down, you will find the movie with English, Spanish and Portuguese subtitles.

For information about the workshops please visit this page.

Our Next Step…The Workshop

Finally the time has arrived. As many of you are aware, we have been considering ways of taking the project to the next level. We were looking for ways to make the movie an even better learning experience for understanding the design-business relationship as it relates to the context of the audience. Inspired by the great discussions that occur after the screenings, we have developed a workshop program to enhance the viewing of the documentary.


The workshop, which can be facilitated by Zilver, has been designed with themes and tools for stimulating an interactive discussion around key topics. This approach will help your team gain greater insight into how design and business thinking can be used together to improve your organization’s creativity, efficiency and competitive advantage.

Feel free to email Zilver for more information, visit the workshop section of the site, or download the workshop material here to get started on your own. We welcome the opportunity discuss ways Zilver can be involved to facilitate your session or to tailor the kit to your specific areas of interest.

We would love to hear about your experiences with the workshop, so please do not hesitate to send us your stories. Till then, go ahead and enjoy!

Please note that the workshop materials were created for the benefit of the Design the New Business platform and are licensed under the Creative Commons to maintain coherence. We request that you respect the integrity and identity of this platform and utilize it in a responsible manner. Please do not distort it or violate the guidelines. Please contact us if it is necessary to change the formats or guidelines.

Watch Design the New Business online now!

We are very excited to finally release our movie online! We hope you enjoy it, and are eager to know what you think. Drop us a line with your comments at

As mentioned previously, this is the beginning of the workshop phase of our project. For information please visit this page.

Here you can find the movie with English, Spanish and Portuguese subtitles:


Reviewing ‘Design the new Business’


By Erik Roscam Abbing

Let’s be honest, there’s more than shiny happy people: criticism on the movie has been fierce, but also truthful and constructive. Here are some of the comments we received from people around the globe, that we learned the most from:


  • “You’ve only looked at large businesses, where are the SME’s?” True, we were especially interested in large companies and their change agents, because the issues they’re facing are so complex. A future project may focus on smaller businesses and the specific issues they are facing.
  • “Why haven’t you portrayed the fear and the misunderstanding a lot of these people encounter in their work?”. Fair point, but we didn’t want to make a movie with ‘moaning people’ (quoting Ralf Beuker in 20:44 of the movie). On the other hand, it shouldn’t be a ‘success stories only’ movie. We may not have struck exactly the right balance.
  • (more…)

Design the New Business – Full online release

By Erik Roscam Abbing

We are very proud to announce that on March 6th, our documentary Design the New Business will be released online for everyone to enjoy. After screening our movie for a few months, and making the official selection for esteemed festivals such as the Design Indaba Filmfest, it is now time to let it go and to open up!

In the spring of 2011, the idea for the movie was born. Through my teaching, writing and consultancy practices, I got more and more interested in how new design approaches are helping large organizations deal with complex issues. I saw product-driven companies work to make the transition to a more service-dominant logic. I saw technology-centered companies aspiring to become more human-centered, with technology as enabler. And I saw large companies struggle with the agility and entrepreneurial spirit that is required for relevant innovation.