As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.
A Zilver Innovation initiative
Erik Roscam Abbing
The Netherlands
I am Erik Roscam Abbing and I’m the initiator of this project. I am passionate about everything related to design, innovation and branding, especially where it touches the strategic heart of businesses. And yes, that is a broad field of interest.
I love to help companies discover who they really are and who their customers are, and to help them turn vision into value. I firmly believe that design thinking is crucial in doing this.
I used to be a pretty good snowboarder, but I have now focused my energies on lawn-mowing.
Oh yes, my two kids are great design thinkers.
Follow @roscamabbing for more
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