As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Ade Mabogunje – VentureStudio – Ahmedabad, India

The documentary explores the relationship between business practices and design practices through the lens of the emerging idea of design thinking. Based on interviews with corporate workers, self employed consultants, and university professors, the documentary illustrates the very diverse definitions of design thinking while at the same time exploring it’s potential contribution to business practices. While no definitive answers were given, the documentary provides a useful starting point for its viewers to begin a discussion about the potential contributions of design to business. This way and along similar lines o thought, we can ask the reverse question, namely, what is the potential contribution of business practice to design thinking?  Overall, I enjoyed seeing this documentary and listening to the different points of views expressed by the interviewees on the subject of design thinking.

Ade Mabogunje is a senior research scientist in the Center for Design Research at Stanford University. He is currently investigating alternative mechanisms through which ideas and practices from science, engineering, psychology, and finance can be turned into useful design theories to guide the building of sustainable and scalable ventures in less industrialized economies.





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