As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.

A Zilver Innovation initiative

Featuring: Jan Buijs

If someone knows about how designers think and work is Jan Buijs, one of the most influential characters of the design academia in the Netherlands. He is the precursor of the Delft Innovation Model, central pillar of the Industrial Design Engineering faculty of the TU Delft as well as many other firms and companies. He is also a renowned author and researcher with a couple of best selling books under his name. His vast experience on innovation, management and design makes him an important reference of the capabilities that design has to influence the world and the way value is generated through it.

The main focus of his interview was to find out the characteristics and capabilities that good designers have as well as the ones that they should have in the future… But as expected we got far more from him. It was a really fruitful interview.

Jan is going to publish a book the first months of 2012, be sure to keep an eye on it.

Here you can find his biography:

Jan Buijs (1948) is now for more than 25 years full professor and chair in product innovation and creativity at the Faculty of Industrial Design Engineering (IDE) of the Delft University of Technology (DUT).  He was educated as an industrial design engineer (MSc in Delft 1976), and received his PhD (also in Delft) in 1984. Before working at  the Delft University he spent ten years as a management consultant.

He is responsible for research in management of product innovation, creativity and multi-disciplinary design/innovation teams. He teaches strategy, brand and project management, creative problem solving, innovation and integrated new product development. He is active both in the Bachelors programme as well as in the Strategic Product Design master programme. He has supervised more than 230 graduates and 14 PhD’s.

He has published numerous papers, articles and three books. His first book “Innovation and Intervention” (1984, published in Dutch by Kluwer, Deventer) was awarded  best management book of the Netherlands in the year 1985. His latest book, co-authored by Rianne Valkenburg is “Integrated New Product Development” (published in Dutch by Lemma, Utrecht), now in its third revised and enlarged version (2005).  This book has become the standard book on new product development in the Netherlands.

From 1985 he was editor and from 1991 till 1998 editor-in-chief of the largest Netherlands academic management journal “M & O, tijdschrift voor management en organisatie’  (published by Samsom, Alphen aan den Rijn). During the years 1992 – 1996 he was member of the board of the Netherlands Association of Certified Management Consultants (Ooa). From  2000 till 2007 he was chairman of the European Association for Creativity and Innovation (EACI). A non-profit organisation to stimulate the debate and discussion among professionals and academics in the Creativity & Innovation-field. And since 1991 he is member of the editorial board of Creativity & Innovation Management published by Blackwell (UK).

In 2007 he received the “Leermeester Award” to celebrate his excellent qualities as teacher, researcher and the impact that has in the IDE-domain.

Source:  TU Delft



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